|Still from Woodkid's video Run Boy Run|
After decades of music videos in which musicians stare directly into the camera, lip synching to their songs, and dancing about in bizarre wardrobes or their own clothing line, we have finally begun to move toward what I would like to refer to as neo-fantastical popular narrative, resulting from a productive integration of visual and auditory vocabulary. I find that the new music and short films envisioned by Woodkid is an exceptionally well done example of this phenomena.
|Still from Woodkid's video Iron|
But I am fascinated by what Woodkid (alias of Yoann Lemoine--French-born musician, graphic-designer, and video director) is accomplishing with the unison of visual and musical narrative. He makes use of many symbols that have recently become integrated into the pop-vernacular, namely wild animals, feathers and fur, and geometric angles. These symbols have risen to prominence thanks to the hipster aesthetic, which has recently appropriated and re-narrativized americana imagery. The way in which the Woodkid videos compile and set into motion these images seems to create a fantastical world with a defined black-and-grey sensibility.
|Still from Woodkid's video I Love You|
I would love to know what you think about these videos, and if you know of any other artist creating synchronized visual/musical ex nihilo in this way. Here are the three videos I refer to in the post (I hope you enjoy them as much as I have!):
Until next time, fair petticoat rustlers!!